More and more businesses use ghostbloggers to advertise their goods and services, whether they admit it or not. Ghostbloggers are freelancer writers, or outside contractors, who blog and tweet unseen for a business, or on behalf of a specific person at a business. Busy executives who want to connect with the public on social media often use ghostbloggers. Social media, like any other media channel, can connect your company to consumers, but it also takes time and a little skill to do that well. The right writer can tweet and blog for your business— boosting revenue, image and name recognition, and engaging your target audience. Of course professional ghostbloggers take their cue from the businesses they represent. They do not tweet their own opinions or project their own personality, only those of their clients. Could your business use more exposure? If you're short on staff and time and need a ghostblogger or tweeter to assist in your marketing efforts, remember that it costs far less to create a ghost blog, Facebook fan page, or Twitter account than to launch a traditional PR campaign! Need more information?  Denise Seith can help!
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The American Marketing Association's definition of marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. If you went to school a long time ago like I did, you were taught the four Ps of marketing: product (goods or service for sale), price (what the goods or services cost consumers), place (distribution, where the product or service is sold), and promotion (advertising). The latter definition is a bit more simple to understand— all of a company's marketing activities occur because of those 4 elements. All marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. If you really focus on those few sentences, you can understand what you should be doing when you market something and why.
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