Denise Seith & Co. Marketing, Advertising, Travel Writing

Unless you’re McDonald's, trying to have the lowest price is a losing battle. Although price seems like it’s more important to consumers in a tough economy, it’s still not the leading factor in most purchase decisions. So what do you do to increase business without dropping prices? Identify how you provide value to your customer and what makes you better than the competition, then focus on those benefits in all of your marketing and advertising efforts. Start by distinguishing your organization, products or services from others—from the audience’s point of view. What matters to them? What do they need or what do they value?

Don't believe it will work? Think Starbucks. There was a time when people thought anyone would be crazy to pay $3 or more for a cup of coffee. But  Starbucks focuses on the experience, not just the java. Give your customers a whole new reason to spend a little more for what you are offering, and they as long as they believe your product or service delivers what is promised, then price is not a factor. Just the way a $3 cup of coffee—with no free refills, mind you—works for Starbucks. Want help with your marketing and advertising?  Contact Us today!