 Search Engine Optimization (SEO) is easy to implement and one of the most powerful (and FREE!) methods you can use to generate traffic on your website, yet many businesses don’t incorporate this basic level of marketing into their websites. If you know you should be doing SOMETHING to help your website get found out there in cyberspace, but you're just not sure WHAT to do for SEO, start here:
- Add a page title and page description for each page to describe the content on that page
- Include a strong call to action on each page
- Install Google Analytics (FREE!) on each page and learn how to interpret the data
- Add fresh content at least monthly.
Your website should be an integral part of your ongoing marketing and branding efforts, but if it's just become a "cyber billboard" and it's not communicating with your current customers and attracting new ones, know there are many action steps that can make a huge difference to your business and your bottom line. Need new ideas? Denise Seith can help!
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