 It's a mistake to think that the exact same marketing program you established 5 or more years ago will work today. Why won't it? Well, mostly because the way your target market accesses information has changed over the years, so the way you communicate to them has to change as well. Effective marketing is directed at specific audiences, using the same channels your target market uses to access information that leads them to make a purchase. More than 75% of Americans are online now, with six in ten adults now going online wirelessly using either a mobile phone or a laptop. The first place people go when they want to research a product or service,or find out about a company, is online. And when they’re ready to buy? Most start online. No wonder “google” has become a verb! Knowing this, take a hard look at your online presence. Is your website a good marketing and communication tool? Does your site support your branding messages? Does it engage your audience and provide value every time they visit? If not, it's time to update your website, but how? First look at your sales process and identify where your website fits. Is yours an e-commerce site? Does it back up sales calls? Does it provide customer service or support? Are you providing an easy way for customers to inquire about your products and services? Are you making it simple for the right people to find what they need in three clicks? Of course your website is just one important component of an effective marketing program. If you're not sure how it fits into your overall plan, Contact Us now and Denise Seith & Co. will help you sort it out and come up with a better marketing program that changes with the times. CommentsLeave a Reply |
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