Denise Seith & Co. Marketing, Advertising, Travel Writing

Let's assume you're already getting a good flow of traffic to your website. Whether paid ads are generating it, or you have properly optimized your pages with the right balance of keywords so you're coming up organically, let's assume your efforts are paying off with a good amount of traffic. Now what? How do you get customers to click through your site to discover what you offer, or how do get them to do what what you want them to do — make a purchase, sign up for your newsletter, request a quote, enter a contest, call, or walk in the door?

The number one thing that you can do to get people to visit your website, and return often, is to offer good website content. Seems easy enough, but keep in mind that writing solid content for your website is vastly different from any other type of writing. Visitors are on your site to learn something but they also have short attention spans. Those who visit a website generally want to see:

* short punchy sentences so they can quickly scan for what they are looking for
* bullet points that offer them a quick look at what you offer
* photos and other images that represent your business or topic of your website
* the most relevant information highlighted in bold to capture attention

In a nutshell, website visitors want to review what you are offering to them in the quickest way possible. The average website reader wants shorter sentences. They want to learn something or buy something, but don't want to invest a lot of time — at least not on their first visit.  Taking very complex information and simplifying it is imperative. Give everyone the opportunity to understand your product or service, whether they are in high school or in graduate school.

Write content that is unique. Even if your business offers the same things as other businesses, describe it in a unique way.  Make suggestions to your website readers for using your product or service based on your own personal experiences. Focus on educating your website visitors. If you're an expert on a subject, share your wisdom through pointers and tips. Your paragraphs or articles don't have to be long, they just need to be different than what is found on other websites. Regularly add new content whether it is in the form of blog posts or on a designated articles page.

At all times, your content must be written for humans — not search engines.  Too often we create content based on what we believe Google or some other search engine would like to see, instead of what a real person wants to read. That is a huge mistake. Creating pages that are easily understood means that your keywords should be kept to a reasonable level and appear naturally, not look as though they are overly stuffed into the text. If you write for the human who is behind the computer, you can't go wrong.

Need help on writing good content for your website? Contact Us today!