When just about everything you see and read is about the country's current economic woes, a business owner's first reaction may be to cut back on marketing and advertising expenditures. But history has proven this is the wrong move. McGraw-Hill Research analyzed 600 companies covering 16 different industries from 1980 through 1985. The results showed that business-to-business firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn’t keep up their advertising. Advertising will keep your organization moving forward in tough times and excelling in good times. Being consistently visible in your market and presenting messages that are compelling to your target audience will keep your organization moving forward! Add Comment  Website Not Getting Found? Want more local online business? Do you already have a website but it's not getting found? Don't know what to do? For only $49, you can get a comprehensive written report that explains how well your site is search engine optimized, how user-friendly it is, along with suggestions for improvement. We've identified over 35 key attributes that all websites must have to increase the chances of your customers finding your business online and making a purchase. We'll analyze your website and provide the results. Whether you implement our recommendations on your own or hire Denise Seith & Co. Marketing/Advertising to help, is up to you. But first, you need to be in the know about what you can do to improve the effectiveness of your site and increase local online business! Click to email or Call 503-623-2062 — $49 report is offered for a limited time only (regularly $149). |
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